In the Republic of Moldova the term and phenomenon "philanthropy" is known and used by a narrow segment and is unfamiliar to the public and the business environment. In most cases, acts of philanthropy are associated only with the narrow notion of charity and not the full meaning of these categories of actions.

Although locally, there is a small tradition of philanthropy, both individual and collective / organizational, we have inefficient legislation that does not stimulate philanthropic activity, and as a result, philanthropy appears on the agenda of public opinion when situations arise. negative: conflicts, poor donation management, social crises, etc.

Taking into account the listed phenomena and problems and the context of the International Day of Goodwill (November 13), on November 8, the Platform for the Promotion and Development of Philanthropy will carry out several actions to raise awareness and mobilize the general public with the title "Goodness begins with you".